Our number one skincare tip? Sunscreen, of course! And we’re not the only ones: ask any dermatologist and they’ll wax lyrical about about the importance of wearing a broad-spectrum sunscreen every single day, come rain or shine.

You may already know that UVA and UVB rays are two of the biggest culprits when it comes to sun damage, and that they can result in premature skin ageing, fine lines, wrinkles, pigmentation, and even skin cancer. However, have you ever stopped to think about the damaging effects of the blue light emitted by your laptop, cell phone, and tablet? Given that most of us spend at least 12 hours on our devices every day, this is something that demands serious consideration!

Priori Tetra fx250

Adaptive skincare brand, Priori, recently launched Priori Tetra fx250 Broad Spectrum Sunscreen SPF50, which offers both broad spectrum sun protection (thanks to Titanium Dioxide and Zinc Oxide), as well as a high intensity radiation complex that reduces infrared-induced cellular damage and intercepts before the formation of free radicals. It also contains Soliberine, whhich blocks 43% of HEV Blue Light from our everyday electronic devices. It also contains a powerful antioxidant complex made of SOD and Ergothioneine to restore and replenish any skin cells already affected by sun damage.

Priori Tetra fx250

However, it doesn’t stop there: unlike any other sunscreen on the market, Priori Tetra fx250 also boasts a powerful DNA Enzyme complex made using all-natural ingredients that mimic the skin’s DNA enzymes to cut out and repair damage, allowing cells to function correctly while neutralising further damage. It’s the ultimate environmental shield, and so much more than just an SPF – it’s a GPF! (Genetic Protection Factor).

For more information, visit Priori South Africa’s Facebook page (here) or contact A&I Importers, the distributors of Priori in South Africa (here).