Have you ever wondered what beauty products the experts simply can’t live without, or how they got started in the beauty industry? In this new series, we’ll be chatting to some of South Africa’s top beauty influencers, skincare therapists, makeup artists, hair stylists, and more, as they reveal their insider secrets.

Today, we’re taking a peek into the life and beauty kit of Tamryn Sher, a freelance PR and social media manager, writer, and influencer engagement specialist. Tamryn is also the beauty behind It’s a Sher Thing, which has fast become one of our favourite local lifestyle blogs.

Q: Can you give us a quick overview of what you do for a living?

I’ve worked in public relations and reputation management for the last eight years and finally decided to try being my own boss for a little bit. I do contract work for PR agencies and blue-chip companies where I come in, assist them with writing strategy, helping them showcase results, giving them an extra hand to achieve result,s and assisting with internal and external communications. I also write for a few womens’ magazines on lifestyle topics and career advice, and I help companies with their social media strategy, posting and community management. I also run my own blog, called It’s a Sher Thing. In a nut shell, no two days are ever the same!

Q: How did you first get into blogging?

I got into blogging because I wanted to become a better PR manager. So, I thought immersing myself in the world of blogging would help me identify key learnings before my competitors and I thought this would give me the competitive advantage when compiling scopes of work for bloggers as I had first hand experience on how the industry works. I also wanted a little corner of the internet to talk about my personal life, to review beauty products I enjoy and to share knowledge I thought may assist other women like me.

Q: What is one of the biggest beauty or skincare myths, in your opinion?

That you need a lot of products to have a great glow, and that you need to use expensive products. When I was a broke student, I used a beauty bar for my face and body and never experienced breakouts, I used rose water as an affordable toner and bought a great moisturiser.

You also don’t necessarily need a cleanser, toner, moisturiser, exfoliator, serum, mask etc. If you can only afford three products, I would recommend a cleanser (double cleanse morning and evening), an exfoliator to use twice a week, and a moisturiser. I find when I use a lot of different things on my skin, that’s when I tend to break out.

Q: Please talk us through your daily beauty routine?

I try to keep my routine as simple as possible. In the mornings, I double cleanse, moisturise, apply a lightweight foundation, some eye shadow on my eyebrows to darken them a bit, a little mascara, bronzer on the cheeks and some lip balm and I’m out the door. If I’m going out in the evening, I’ll add eye shadow and eyeliner to this look. In terms of my night-time skincare routine, I double cleanse, exfoliate twice a week, and moisturise.

Q: What is your favourite professional beauty treatment, and why?

I love the results I’ve seen from microneedling. It’s really helped give my skin a youthful glow, it has also helped with scarring and pigmentation.

Q: What are your top 3 skincare must-haves or must-dos?

One must-do is to exfoliate – this helps to give your skin that glow that it’s been lacking. And two must-haves? I really enjoy Elizabeth Arden Eight-Hour cream as it’s so versatile – it’s a moisturiser, lip balm, hand cream and so much more. And then, without a doubt, an SPF care for your face, whether it’s in a foundation, or primer, or you apply it under your foundation. This is great for anti-aging and protecting your skin.

For more beauty and lifestyle content, head on over to Tamryn’s blog, It’s a Sher Thing. You can also follow her on Facebook, Twitter, and Instagram.

We’re always on the look out for fellow beauty addicts to feature on Beauty Warriors. If you’d like to share what’s in your beauty kit, please be in touch with our team by sending an email to Creativedirector@beautywarriors.biz