We’ve been sitting on this launch for a good couple of months, and we can finally share the news that OWAY, a professional product line with biodynamic, organic and fair trade ingredients, is finally available in South Africa!
Organic Way (or OWAY for short) is a holistic and sustainable hair care range that uses certified natural and organic raw materials obtained through fair trade, and it’s also the first hair and scalp treatment line that uses essential oils and pure micronized plants from biodynamic farming in its products.
But what exactly is biodynamic farming, and why is it important?
Biodynamic farming is a holistic approach to harvesting ingredients that results in zero chemical use, while maintaining soil fertility and focusing on a harmonious relationship between people, plants and animals. This deep bond with nature and the complete respect of its rhythms have lead OWay to the decision to stop the use of all synthetic mineral fertilisers and chemical pesticides. This means taking care of the soil before planting, so that it’s purified and strengthened as well as nourished with preparations that are distributed according to the rhythms of the seasons, latitudes, the needs of each bush and the phases of the moon. At harvest time, OWay reaps fruits, seeds, buds and leaves that are purer and rich in concentrated active ingredients. This translates to a product range that is of a superior quality and respects nature at every stage of its production.
It all sounds amazing, but do the products work?
We’ve been putting two of the range’s products to the test over the past two months, and we were impressed right from the very first use. The OWAY Frequent Use Hair & Scalp Bath (R360 for 240ml) and the OWAY Frequent Use Hair & Scalp Conditioner (R375 for 240ml) are both housed in beautiful amber glass bottles that can be reused time and time again – in fact, the brand recommends cleaning your empty bottles and using them as vases or to store other liquids (think hand wash, dish washing liquid, and more) to have as low an impact on the environment as possible.
The products themselves are fantastic, and left our hair feeling soft, smooth, and a whole lot more manageable… and the shine after styling was akin to the glossiness we’ve become accustomed to after a professional blowdry! These products are ideal for those who wash their hair on a daily basis, as they won’t strip your hair or cause damage in any way. In fact, the formulation is incredibly gentle and has been designed for use on an irritated scalp – we definitely noticed that itchiness and flakiness subsided within two weeks of using this range religiously every day.
There are a number of fantastic products on offer, and they will all be available at your nearest Sorbet Dry Bar or Sorbet Man store from 1 May 2019.