Welcome to Beauty Boss, a new monthly series where we chat to some of the leading players in the beauty industry and share their insider tips and beauty advice, as well as giving you some insight into their biggest business lessons.
This month we’re chatting to Dr Judey Pretorius, a biomedical scientist and founder of Biomedical Emporium – read on for more from this incredible and inspiring Beauty Boss!
BEAUTY WARRIORS: Please tell us a little bit about your background – what did you study, and what was your first job?
DR JUDEY: “I hold a Master’s degree in Genetics and Molecular Biology, as well as a Ph.D. degree in in Pharmaceutical Chemistry, drug and development design.
My career started in the Pharmaceutical industry and I have experience working in multinational, national and parastatal companies within the pharmaceutical, cosmeceutical, medical device, and tissue engineering industries. I’ve also designed, developed, and optimised products for several premier brands throughout my career, which led to the decision to start my own business that encapsulates all of these disciplines. I founded Biomedical Emporium in 2015 and I am incredibly passionate about what I do, which has resulted in a business that has blossomed into what it is today.”
How did you fall into beauty?
“I’ve always dreamed of developing my own product ranges within the respective medi-aesthetic disciplines. My aim has always been to develop products that promote a therapeutic and biological response on the skin.”
What led you to start Biomedical Emporium?
“One of my strengths is researching new ideas and trends within the aesthetic industry, and then taking those ideas and trends back to the laboratory and turning them into a viable commercial product. Some of the Biomedical Emporium commercial products that are available on the market currently are without a doubt some of the most dynamic when compared to both local and international brands. I also have a very innovative personality and thinking process, which often makes it quite difficult to work for someone else!”
What makes Biomedical Emporium unique, when compared to other skincare brands?
“The business covers three respective disciplines, namely the pharmaceutical industry, the medical device industry, and the cosmeceutical industry. Any research and development work done within these disciplines makes use of respective biotechnological techniques in order to stay ahead and current with international technologies. The products are aligned to such an extent that they are in full compliance with European, Canadian, and Australian legislation, as well as legislation within USA and Asia.”
What was your ‘’AHA’’ moment? The moment when you first realised that Biomedical Emporium was a success?
“The moment when I realised that I don’t have to work in isolation, and came to the realisation that working with others is where I get most of my creativity from. Sometimes I interact with over 3 000 people each month, and they all openly divulge their skincare concerns with me. This enables me to identify any gaps within the industry, and also helps me to create a platform or new products and treatments to fill those gaps.
We offer free Biomedical treatment days on a regular basis, and these take place in a number of cities and geographical locations throughout South Africa. This enables people with any number of skin conditions, including eczema, psoriasis, rosacea, and acne, to receive complimentary Biomedical Emporium treatments.
I also attend a number of events on a regular basis – sometimes as many as 10 to 20 events every month! Here, I get to meet and make contact with several members of the public regarding their skin health. I also do regular presentations at accredited conferences, universities, and academic institutions, sharing information on the latest technologies within the pharmaceutical, cosmeceutical, and medical device industries. Here, I present to individuals in scarce skills disciplines, such as dermatologists, plastic and reconstructive surgeons, biomedical scientists, nurses, pharmacists, somatologists, and more.”
What one product from Biomedical Emporium is your absolute favourite right now?
Choosing a favourite product would be like choosing a favourite child – near impossible! That said, the first step in achieving optimal skin health is to introduce Retinol into your skincare routine – for this, I’d recommend our Retinol Serum or Retinol Night.
Retinol is what’s known as a multi-bioactive molecule, and is ideal for a number of conditions, including severe acne. It also boasts advanced anti-aging and anti-pigmentation properties, and acts as both a skin nutrient and an anti-oxidant agent. Retinol promotes cellular growth and aids in the differentiation and preservation of epithelial tissue (ie. skin cells), which leads to an improved skin barrier function and helps to retain skin moisture, boost skin elasticity, and prohibits new wrinkle formation as a result.”
What is one thing about Biomedical Emporium that you wish people knew?
“At Biomedical Emporium, we make use of high quality, pharmaceutical grade raw materials in all our formulations. All our products are categorised as cosmeceutical products, which means that biomedical benefits will be obtained once applied to the skin. In other words, Biomedical Emporium products work on a cellular and molecular level, which makes them potently effective and incredibly safe, and ultimately stimulate a therapeutic response. All our products boast our unique and explicit tertiary tissue-protective peptide technology.”
What makeup product would you not dare leave the house without?
What’s the best compliment you’ve ever received?
“Some once told me that my passion for what I do could light up a city, but by far one of the best compliments I could possibly receive is when someone tells me that they’ve finally found a product that works for their skin.”
What’s the one skincare mistake that most women make that could be easily fixed? And how?
“One of the biggest skincare mistakes you could make is to sleep with your makeup on – it’s vital that you remove every last trace of makeup at the end of each day. Start incorporating a regular morning and evening skincare routine, and always apply a good quality sunscreen to protect your skin from the sun’s damaging UV rays.
Another tip? Always check whether your skincare products are pH balanced. The skin is quite acidic and boasts a pH level of around 5.2 to 5.8, and it can be very damaging to use products that are over this pH level.
For more information on Dr Judey and Biomedical Emporium, visit the Biomedical Emporium website by clicking here. You can also call (012) 809 2856 or email firstname.lastname@example.org.